Many come to know Dr. Gottlieb as Jamie after coming to see him in office. His approach to treatment starts with developing a relationship with his patients outside of the cut and dry medical diagnosis. He believes that getting an idea of a patient’s full history and future goals are imperative when determining the best possible treatment for that specific patient. He often wears cowboy boots and scrubs while in clinic, rarely using complicated medical terms and explanations. He believes when it comes to educating patients on their problem that it should be done in simple straightforward language that allows a clear understanding of the situation at hand. As always, Dr. Gottlieb will look to recommend conservative treatment. However, in some cases, alternatives may need to be considered.